Kiri user test, female, has never used a pregnancy test

Natasha user test, female, has never used a pregnancy test

Briar, user test, female, has used a pregnancy test
Liam, user test, male, has never used a pregnancy test

Key takeaways

Kiri, female, 20, has never used a pregnancy test.

• Assumed she could take the test a few days after sex, which is incorrect and would yield inaccurate results. We need to make the ‘when to test’ more obvious.
• Thought that the test options (pee on stick vs. in cup) where chronological rather than an either/or. We need to emphasize the ‘or’.
• Opened leaflet back to front. Change fold format – too confusing and only makes sense if opened correctly unless important information is omitted.
• Confusion around the pill, she thought she would have to stop taking it for the test to work. We need to clarify this in cautions.
• Disregarded pamphlet, felt it was too wordy and stressful. We need to condense and make the pamphlet less information dense. 
• Was drawn to free calls to speak to an anonymous lady. We need to consider the positioning more, bring more emphasis.
• Was confused around some of the jargon such as ovulation and cycles. Could we add a glossary? Or use more understandable language.
• Struggled to read interpretation copy. Need to up the point size. 
• Thought that the timer was included and not required.

Natasha, female, 21, has never used a pregnancy test.
Scenario: Before bed.

• Trusted prior knowledge, assumed you could use at night. We need to make the ‘use first-morning urine’ much more obvious. 
• Testing early section confused with this detail. We need to clarify what testing early means, or reword. 

Brooke, female, 23, has used a pregnancy test.
Scenario: Morning, give to a lactating person.

• Would give it to the person because it doesn’t say you can’t. We need to clarify this.

Briar, female, 21, has used a pregnancy test.
Scenario: Test comes out invalid.

•  Overwhelmed by everything in one colour. We need to try bring in tones.
• Thought timer was included due to pamphlet. Need to change how we present this.
• Interpretations too small. Need to up the point size. 
• Invalid result, felt something was wrong with her, would do another one. We should clarify this further. 

Liam, male, 20, has never used or seen a pregnancy test.
Scenario: Buying the test for his blind one night stand, afternoon, invalid result.

• Didn’t recognise it was a pregnancy test as hadn’t seen a stick before. We should emphasise the word pregnancy as text is too light.
• Liked lavender colour hinted at feminine qualities.
• Reads box and ignores pamphlet. We need to consider what information goes where and not rely on the pamphlet.
• Touched absorbent tip, discards because he is scared he ruined it We need to clarify whether this is an issue.
• Thought that the test options (pee on stick vs. in cup) where chronological rather than an either/or. We need to emphasize the ‘or’.
• Didn’t know what a membrane was. Reword to ‘result window’.
• Wasn’t prepared with a timer. Need to emphasize need for having a timer on hand. 
• Diagram alignment versus alignment when on the table. Rotate interpretation diagrams as most users placed test in this way. 
• Unclear on control and test region. We need to label these!
• Invalid result – prompted him to look at pamphlet which eased concern. Can we skip this step by clarifying earlier, on the box or pouch?