Iconography

We felt that the cautions section was letting the leaflet down and looked too wordy and unapproachable. None of the users we tested looked at it unless it was a last resort to find information, and when they did they always seemed slightly overwhelmed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We developed a set of icons to accompany the cautions to make them more engaging and approachable.

We also made the information more concise, adjusted the headings slightly following some confusion when testing. On the ’causes for error’ section we broke this down further into sections so it was clearer and easier to engage with. We also made a new section which listed substances which will not affect the test as we thought it deserved its own category.

Other changes on leaflet

• On the cover we adjusted order so that 99% accurate was at the top as users cared most about this, and deleted the sensitivity figures as no one we tested understood what it meant.
• On the getting ready to test section we removed the explanatory text and just had icons paired with text adjacent, this made the things you needed jump out at you and encouraged engagement.

  

• Added timer picture in the instructions, as users found this part stressful – the waiting game.

  

• Highlighted the positive results section in the pamphlet following a test where the user pointed out that all they cared about was seeing what a pregnant result looked like so that they knew immediately – regardless of whether it matched or not. By having a slight background the eye is immediately drawn to this section of the interpretations.