This is our first packaging prototype. We tried to limit the creative direction so were mainly focusing on how the layout was positioned. After the card sorting activity, a lot of the information had to be distilled and paraphrased. The box is an example of further distillation of the information so it could fit on the small real estate.
We spent a lot of time figuring out what we thought was the most important information, and struggled with deciding how much of the overview/scientific information about contextual settings (when, where, why and how pregnancy occurs) was suited. In the end, we thought that it would be better to put what we thought was summarised context and see how our peers reacted to the information. With the feedback we could then go from there and perhaps cut back on certain facts and figures.
Overall, we are happy with our first prototype. It feels clean and a lot clearer than the initial product we are reformatting. The one colour palette and diagram imagery adds a field of legitimacy but not so clinical that it wasn’t offputing.
Clarity. Your pregnancy test 