Changes from prototype 1
Box:
- Cover:
- Tried to make it more engaging/dynamic through the gradient, more scale, vertical type and more vibrant colour.
- Made ‘pregnancy test’ bigger and bolder so it becomes more identifiable.
- Back with instructions:
- Distilled information about when the test can be taken so it is shorter and more digestible
- Added full bleed colour lines to break up sections clearly.
- Distilled text to be shorter and clearer.
- Added bold into the text to emphasise key things.
- Made the ‘or’ more obvious to differentiate choice between peeing on the stick or in a cup.
- Made the numbers bigger and bolder for more clarity of steps.
- Cautions:
- Refined to most important things to be aware of.
- Added tonal element to differentiate cautions from the overview.
- Used X’s so that the risk is emphasised more.
- Overview:
- Used droplets for the bullets for aesthetic appeal.
Leaflet:
- Aesthetics:
- Colours and gradient carried over from the box.
- Addition of bold into body text to highlight key information.
- Shortened information in some areas for clarity, and removed unnecessary information such as the very complex science – this can rather be found online.
- Added some iconography to highlight important things such as first-morning urine or too limit fluid before testing.
- Changed folding form as the last prototype was too confusing. This is now a simple accordion fold with instructions on one side and cautions on the other.
Clarity. Your pregnancy test 