User tests on prototype 2

Key Takeaways:

User test:
Tim P.
Scenario: Buying test for legally blind girl he has been seeing, 25 years of age. Both stressed.

• Needs a brief synopsis of how easy it is, something to reassure you. E.g. ‘under 2 minutes’ ‘3 easy steps’ maybe bring back in old ‘fast, easy, accurate’
• Instructive diagrams too low contrast with the white keyline on orange – disappears into background – increase stroke width and image size.
• “Clarity test sticks” in the instructions confusing as noun, did not realise that Clarity was the brand – could reduce to just test sticks.
• Numbers in terms of when in the menstrual cycle you can take the test too confusing, user felt like they had to do maths and felt stressed – introduce a visual element such as a timeline to visually show this.
• Improvement in awareness regarding using first morning urine in comparison to first prototype.
• The two ways to use the stick is still unclear, user only realised after reading further – shift layout so the hierarchy is equal, go horizontally aligned.
• Too much information accompanying instructive pictures, felt that the information not in bold was unnecessary – move less imminent information into the leaflet, leaving only the absolute essentials, discuss the ‘assume results are correct/confirm with doctor’ first rather than with each point. Really work out the immediate information needed versus the tertiary information.
• Do not touch membrane needs to be clearer – a lot of potential lies in designing the pouch – we could include cautions that you have to interact with such as a ‘do not use if pouch has been open more than an hour’ by the top, and a clear diagram showing not to touch the membrane so you see this before opening.
• Did not see the diagram on the side of the box, which is important as it highlights the control and test regions – perhaps look at moving it to the back.
• Overall feels too complicated, too wordy.

User test:
Tim T.
Scenario: Buying test for legally blind girl he has been seeing, early 20’s.

• Gets stressed and confused about the ‘ovulation .. 6 days after sex’, interpreted it as when the test could be taken then doubted self, then googled ovulation – do we even need this piece of text? Not essential and could get misread with the other timing information. Perhaps pamphlet could have glossary, but this is also just more info/another step.
• Easily understands test prep, big improvement.
• A little confused about the a or b as well – adjust layout to create equal hierarchy between the two.
• Was scared he would touch absorbent tip, and then realised it had a cap on – maybe we need to include the cap in illustrations to reduce this fear.
• Felt ok about invalid response due to understanding the test was not taken in ideal conditions.
• Suggested exploring removing info from the box/make it more sparse to push people towards the leaflet.
• Felt instructions were too much, a lot is already self explanatory.

Notes from chatting to Klaus:

• Don’t actually show the product – can we use something more abstract/related to pregnancy that isn’t the stick. E.g. Ovaries, tubes…
• Use recognisable symbols.
• Think about context, is it a secret, a good surprise or a bad surprise.
• Work with the stick design- does it have a splash guard, are the interpretations on the stick?