User Tests on 3rd Prototype

David Sless: key takeaways

• Crucial to do as many user tests as possible on a variety of people – an optimum of 6
• If we want to use images, important to accompany with text as imagery/iconography cannot always be understood by themselves
• In leaflet, be more specific as to what we mean by ‘cautions’. Use headings that are less vague
• Currently have an inconsistent ‘voice’ for the double double weighting. Need to be wise and consistent about what parts of the text we choose to emphasise/bold
• ‘Potential for Error’ is broad and wordy, break down this heading into something more digestible and specific
• Words ‘potential’ and ‘medical’ are not useful and slightly redundant. Everything to do with our packaging is medical…
• The overview displayed on the front cover of leaflet looks too similar to and advertising scheme. Either take out of the box or create more hierarchy within the box with headings/key words
• Re-work hierarchy. 99% Accurate before info on sensitivity levels.

Klaus User Test: key takeaways

• Thicken the stroke of the pregnancy test diagram on the side of the box. Don’t be afraid to make it as obvious as we can, as the current line drawing is too faint and could be overlooked
• Reduce the size of the ‘Pharmacy Only’ text on the lid of the box so it is smaller, and include the branding and logo. Contextually, the ‘Clarity’ branding would be lost if the box was only visible from a birds eye view, and including the brand on the lid will help identify the product
• Switch the top flap so it is connected to the back of the box and opens from the back rather than the front
• Change the wording of ‘can test early’ to ‘early testing possible’ from timeline as confusing.
• If the importance of ‘not touching the membrane’ on the pouch must be emphasised, then explore more direct ways to do this. Currently not obvious enough. This could mean… the membrane of the diagram is highlighted; include iconography beside the label of ‘do not touch’ so more obvious; cutting a hole for where the membrane is and using transparent paper to directly show user
• Explore perforation of the seal of pouch, so it reveals and provides a secondary reminder for the user to ‘use within 1 hour of opening’ rather than just having the warning printed – two layers, removes part of the seal to reveal the warning
• Overall a huge improvement from the second prototype as it is more spacious, cut back from a lot of extra information that could be referred to inside the booklet, and ‘when to test’ information easier to understand with the timeline.

Fay User Test: key takeaways

Has used a pregnancy test before.

Scenario: Is wanting to get pregnant, had sex recently 16 days ago and needs to know if the product is right for her.

• Simple and clean use of typography, 3 tests and 3 steps seem easy to use
• Trusts intuition – probably fuelled by the fact that she has used one before
• Personally, doesn’t find the leaflet super necessary, however depends on what sort of person you are. Some might want to be super cautious and read every detail
• Slight confusion around the ‘missed period’ milestone and what it means to take the test around that time, is it redundant if the test falls in the other ‘sex/fertilisation’ timeline as well as within the 2 weeks mark?
• Do we need to put a heading above each timeline e.g. Early Phase vs Later Phase, to create an obvious difference between the two scenarios
• The cautionary ‘limit fluid’ could be stated as ‘no drinks’ instead to be clearer.
• For the invalid diagram in ‘invalid’ split into 2 so all scenarios are depicted as a matrix and are consistent in size. Can remove the text.
• Fay also touched the membrane, so we have to make that warning more obvious. Reiterate the need to put the type ‘C’ and ‘T’ around the result window on the product, as well as a clear tape to cover the membrane.
• Re: Instructions on the box, introduce a visual aid for the timing, such as a clock to provide another point of interest
• Swap the order of phrasing in Instruction 3
• Include more graphic iconography in the leaflet
• Include more hierarchy in the leaflet such as red accents
• Put texture on the absorbent tip diagrams to distinguish from the rest of the line drawing, by being subtle but also replicating the actual product. Having the dark shade on the absorbent tip is too confusing as it throws users off.
• EMPHASIS on the positive interpretation in the leaflet, as this is the diagram that will ultimately alter the user either in an expected or unexpected manner. Either put red accent or highlight the heading for it.
• Spot colour has been used wisely and not overdone. Keep this up.

Hannah User Test: key takeaways

Has used a pregnancy test before.

Scenario: Only had sex a couple of days ago and needs to know if she is eligible for the pregnancy tests, knowing that her period is a while away.

• Responded well to the timeline which was the aim of the first scenario. Decided not to test based on the info provided as her situation would have been too early.
• Re: Overview, include info on testing early as well?

Scenario: Is eligible to test, how to go about using the pregnancy test and following instructions?

• Was a little confused and more cautious having seen the instructions on 3 different touch points of the product – box, leaflet and pouch. Is the type of person who would read everything.
• Re: the pouch, read but overlooked the warning to not touch the membrane. Touched the membrane anyway, showing that this is a product fault and not us.
• Having done a pregnancy test before, user relies a lot on prior knowledge.
• Confused by the ‘can test early’ label on the timeline, would be more understandable if ‘testing effective’
• Information was easily accessible on box and leaflet